DSP advertising and programmatic media buying for gaming, e-commerce, short drama and utility apps—from the first impression to the next conversion.
Plan your campaign
YOYOLUMIN is a Hong Kong technology company focused on DSP advertising and performance marketing. We bring together campaign strategy, media buying, creative testing and data analysis, with a plan built around your product stage, audience and conversion journey.
A demand-side platform (DSP) lets advertisers buy ad inventory programmatically. We help turn that capability into a campaign strategy aligned with your growth objectives.
Connect acquisition, conversion and retargeting
through an ongoing cycle of testing and learning.
Define your objectives, product value and audience, then align budgets, conversion events and review milestones.
Select inventory, placements and formats for your target markets, then refine bids and campaign pacing.
Reach people at different stages of their journey, balancing new customer acquisition with opportunities to re-engage.
Build creative around product benefits and real use cases. Test different messages and formats to improve the path to conversion.
Define measurement around key events such as installs, registrations, purchases and subscriptions to guide campaign decisions.
Refine the media mix using test results, with attention to traffic anomalies and conversion quality.
Available inventory, formats, targeting options and data integrations depend on the target market, media partners and project requirements.
Shape campaigns around your category,
from first impressions to long-term user value.
From testing a new title to ongoing acquisition, build campaigns around gameplay, player audiences and monetization.
Pre-registration and install campaigns · Gameplay creative testing · New player acquisition · Player reactivation
Cost per install, activation, retention, payer conversion and return on ad spend (ROAS)
Connect product discovery with purchase intent through campaigns built around your catalog, promotions and customer journey.
Product and promotional campaigns · New customer acquisition · Cart retargeting · Repeat purchase campaigns
Acquisition cost, add-to-cart rate, purchase conversion, order value and return on ad spend
Lead with compelling stories and connect creative engagement with viewing, paid episodes and subscriptions.
New series launches · Story clip testing · Viewer and app acquisition · Paid episode and subscription campaigns
Click-through rate, acquisition cost, viewing conversion, payer conversion and revenue recovery
Show how your product solves a practical need, then connect discovery with installation, activation and subscription.
Feature-led creative · App installs · Core feature activation · Trial and subscription campaigns
Cost per install, activation, feature usage, trial-to-paid conversion and retention
Illustrative product and advertising scenes.
Test, learn and refine.
Let campaign performance guide the next investment.
Discuss your product, target markets, budget range and key conversion objectives.
Define audiences, formats, creative direction, data integrations and the testing approach.
Test inventory and creative, verify conversion tracking and collect initial performance data.
Review costs and user quality, refine the media mix and assess opportunities to scale.
Share your product or landing page link, category, target countries or regions, budget range, preferred launch date and key conversion goals. If you have run campaigns before, existing creative and a performance overview can help shape the testing plan.
Campaigns can be planned around awareness, website visits, app installs, registrations, purchases and subscriptions. Formats include display, native, video and rewarded video, subject to product suitability, market and inventory availability.
We agree on conversion events, attribution definitions and review periods before launch. Alongside impressions, clicks and conversion costs, we assess relevant measures such as retention, purchases, order value and return on ad spend using the available data.
They depend on your product stage, market competition, inventory and testing needs. We first define the test budget, scope and review period, then discuss further optimization and scaling based on actual performance.
LET’S GROW TOGETHER
Tell us about your product, target markets and budget.
Let’s build a DSP campaign plan around your business.
Business partnerships & campaign inquiries